The Scottish Premier League (SPL) has announced the sponsorship deal with Coca-Cola, which is set to bring in over £1 million for the season prize money.
The agreement was signed between the league and Coca-Cola on Friday and will see the company invest £50 million into the game this season. This is expected to increase the overall prize money in the SPL by over £2 million.
Coca-Cola's investment in the SPS will be used to provide additional funding for players, coaches and other staff, as well as improving the quality of the football experience for fans.
In addition to this, the agreement also includes a range of other benefits for both the league and the companies involved, including the right to use the name and logo of Coca-Cola across all of the league's fixtures and merchandise.
The agreement comes just weeks after the league confirmed that it would not renew its contract with the Coca-Cola sponsorship deal. The move followed widespread criticism from fans and players who felt that the deal had been unfairly priced out of reach of smaller clubs.
However, the agreement with Coca-Cola is seen as a positive step towards creating a more sustainable and financially stable football league. It is hoped that the increased prize money will help to attract more top-class teams to the league and improve the overall quality of the football experience for fans.