The Scottish Football Association (SFA) has announced plans to increase the total prize money for the upcoming season by 30%, bringing the overall prize pool to £28 million.

This announcement comes as part of a wider strategy to enhance the competitiveness and appeal of the league, which is currently facing challenges in terms of financial stability and audience engagement.

One of the key sponsors for this new partnership is a leading technology company that has been providing cutting-edge solutions to football clubs across Europe. This partnership will not only benefit the club owners and players but also provide valuable marketing opportunities for the sponsor.

The SFA has also introduced a new system for distributing prize money among clubs based on their performance throughout the season. This means that clubs who have consistently performed well will receive more money than those who have struggled.

"This is a significant investment in our sport, and we are confident that it will help us attract top talent and improve the quality of play," said SFA chief executive Mark McGhee.

"The increased prize money will also give fans more reason to watch matches and support their favorite teams," he added.

The announcement has received positive feedback from many stakeholders in the football community, including players, coaches, and fans. It is expected that the increased prize money will encourage clubs to invest more in their teams and promote fair competition.

Overall, this new sponsorship agreement is a welcome development for the Scottish Premiership, and it demonstrates the commitment of the SFA to improving the league's financial health and enhancing its competitive edge.