Sunderland Football Club has launched a new commercial partnership that is set to revolutionize the way fans interact with the club. The partnership, which was announced on Monday, will see the club working closely with several companies and organizations in order to create innovative experiences for its supporters.

The promoted side of the partnership is centered around exploration, with the aim of providing fans with unique and engaging experiences that they can't find anywhere else. This includes everything from virtual reality tours of the stadium to exclusive behind-the-scenes access to training sessions.

One of the key features of this partnership is the use of technology to enhance fan engagement. For example, fans will be able to use their smartphones to access interactive maps of the stadium, allowing them to plan their trip ahead of time and get the most out of their visit. Additionally, fans will have the opportunity to participate in live chat rooms during games, giving them the chance to ask questions and engage with other fans in real-time.

Overall, the promoted side of Sunderland's commercial partnership launch is an exciting development for the club and its supporters. By leveraging cutting-edge technology and creating unique and engaging experiences, Sunderland hopes to take the next step in its efforts to become one of the most popular football clubs in the world.