In recent years, Sunderland has been making significant strides towards increasing its commercial partnerships and expanding its reach. The club's commitment to growth is evident through their ongoing efforts to forge new partnerships with leading companies.

One such partnership that has gained significant traction is with the world-renowned football club Manchester United. In January 2018, Sunderland announced a new sponsorship deal with Manchester United, which saw the club become one of the official partners of the Premier League side. This partnership has not only provided financial stability for the club but also given them access to Manchester United's vast fanbase, which can be leveraged to increase brand awareness and attract more fans to the stadium.

Another notable commercial partnership that Sunderland has forged is with the British energy company EDF Energy. In October 2017, the two companies signed a multi-year agreement that sees Sunderland as the official partner of EDF Energy. This partnership has allowed Sunderland to tap into EDF Energy's extensive network of retail stores across the UK, providing fans with easy access to the club's merchandise.

Sunderland's commercial partnerships have not stopped there. The club has also entered into deals with other major brands, including McDonald's, Coca-Cola, and Samsung. These partnerships have helped Sunderland to expand its revenue streams and provide additional sources of income.

The success of Sunderland's commercial partnerships is a testament to the club's dedication to growing its business. By forging partnerships with leading companies, Sunderland has been able to increase its visibility and appeal to a wider audience. With this newfound momentum, it is clear that Sunderland will continue to make strides in the commercial arena, setting new benchmarks for other football clubs to follow.