The Scottish Premiership has announced that it will be increasing the season prize money for all teams in the league by 30%. This decision comes as part of a new sponsorship partnership with a major international brand.

The announcement was made at a press conference held earlier this week, and was welcomed by many fans and supporters of the Scottish Premiership clubs. The increase in prize money is expected to have a positive impact on the financial well-being of the teams, which will allow them to invest more in their players and training facilities.

The new sponsorship deal will also bring additional benefits to the Scottish Premiership, including increased visibility and exposure for the league and its teams. As one of the top football leagues in Europe, the Scottish Premiership attracts significant attention from fans and media worldwide, and the addition of a major sponsor can help to enhance this reputation.

The Scottish Premiership is committed to ensuring that its teams have the resources they need to compete at the highest level, and the increase in prize money is a key step towards achieving this goal. By investing in their teams and infrastructure, the Scottish Premiership hopes to continue to attract top talent and provide exciting football matches for fans across Scotland and beyond.

Overall, the increase in season prize money through the new sponsorship partnership is a positive development for the Scottish Premiership and its clubs. It shows the league's commitment to supporting its teams and providing a competitive environment for players to perform at their best.